Let local customers notice you

You’ve placed leaflets and posters all around the neighbourhood, set up a Facebook page and ads, and listed your business in local catalogues but the results are still unsatisfactory?

The reason might be simple. Most people, save for older generations, have one, ultimate to-go-place where they look for products or services they need: Google (or another search engine but taken together, these constitute 15% of market share). Whether they look for online shops to order things home or are vacationing and need a cosy bar to visit – they type a phrase and let Google suggest the most relevant places in the closest area.

Just by making yourself visible in Google, then, you’re able to reach thousands of additional customers!

Just imagine what a boost to your business it would be if your company showed as one of the first results for a Google search. And it’s entirely achievable – you just need a reliable partner who understands your needs and has all the necessary tools and skills to improve your online presence.

Local SEO – or how you can prove you’re best in town

You may have wondered how Google decides which businesses should be shown first (or marked on a mini-map) in its search results. It’s a combination of different aspects – most of which are kept secret by the tech giant – but from what we know for sure, we can distinguish three main factors:

Distance

Quite naturally, one of the variables is the distance between the user and a business. Digibutsu can’t aid you with that directly (you obviously can’t influence where people google you from) but we will definitely help you by making sure all your locations are marked correctly and display relevant information, such as opening hours or the exact address.

Relevance

Some places are more relevant to a search query than others. If you look for “lunch in london”, in all likelihood restaurants will interest you more than cafés.
What matters most, however, is information contained in the Google Business Profile listing of an enterprise. Keywords used there are one of the main sources of data for Google’s algorithm that decides the order of results – so you will want to be 100% sure it’s informative and SEO-friendly! If any adjustments are needed in that department, Digibutsu will help you with that.
What is more, Google also takes into account content posted on the company’s main website linked in the Google Business Profile. Here, you can count on us when it comes to optimisation tasks – whether on-site (we will research keywords relevant to your business and enrich your texts with them, as well as suggest valuable topics to write about) or off-site (think links to other thematically-relevant websites).

Prominence

It’s a fancy term for the popularity of a business, reflected in its user score (such as the one you know from Google Maps). Sure, it isn’t entirely up to you how people rate you, but things like clear, friendly communication also matter! We know perfectly well how to create content that will make a good impression on your customers. It can even be something as simple as drawing up a template message that kindly asks them to leave their opinion. In such cases, a positive review is way more probable. We also bear in mind all local specificities and customs – our SEO experts are responsible for markets of their respective countries.

Grow with Digibutsu

If you’d like to get detailed information about our services, don’t hesitate to contact us. We’re looking forward to a fruitful cooperation!

“But is it really for me?”

Are you wondering whether you really need all this? It’s understandable. SEO intricacies are quite technical, plus, you may think, the competition is already way ahead. But that would be a mistake. No matter how much needs to be done, we have ready plans for every scenario.

Digibutsu specialises in location-specific SEO, and whether you own a brick-and-mortar shop or not, you are bound to benefit from such a cooperation.

We direct our services mainly (but not exclusively!) to:

Shops

Shops that sell offline and/or online

Local branches

Businesses providing supplementary services under a main brand

Services

Services whose main mode of operation is through the Internet or that work offline only

Grow with Digibutsu

If you’d like to get detailed information about our services, don’t hesitate to contact us. We’re looking forward to a fruitful cooperation!