Multilingual SEO content – the key to spreading the word around the globe

People search for businesses online by typing in specific words in search engines (such as Google). They may be short and general (e.g. “dishwasher”) or longer and more specific (“budget dishwasher rankings”). Whatever they look like, search engine algorithms search for these phrases on websites available on the Internet. But not only that!

Search engines now want to make sure that the content they present is as useful to users as possible.

Organic website content in 2023 must not only contain the right keywords and be well-structured but also provide other indicators that it will be helpful for users. We can visibly and permanently increase your online reach using a range of interrelated services:

Optimisation

This activity involves taking a text that was already published on your site and adding some tweaks here and there. It might require a bit of rewriting, stylistic corrections and enriching content with keywords.

Content gap research

Content gap is the difference between what customers want to find on your site (what kind of content it is) and what is in fact presented to them. We analyse audiences’ needs and provide suggestions on what could be introduced next and how. Naturally, this involves keeping an eye on the competition.

Content design

We will plan the whole content strategy for your company so that elements put on websites both give customers useful information and aid search engine positioning.

Content formatting

We pay attention to how a text is formatted (for instance, whether its structure contains headers – of different level – a lead, and so on) and add necessary adjustments with Google’s algorithm preferences in mind. This also covers the way in which links to the subpages of your website are formed.

Copywriting

We create content ordered by you from scratch, in multiple languages of your choice. Similarly to optimisation and transcreation, we make sure it meets SEO requirements.

Transcreation

When simple translation won’t suffice (such as when introducing a product to a new region or cultural area), we transcreate the text, so that it conveys the intended idea but using a very different structure – one adjusted to new markets. At this point, too, keyword research is indispensable.

Grow with Digibutsu

If you’d like to get detailed information about our services, don’t hesitate to contact us. We’re looking forward to a fruitful cooperation!

Digibutsu – your partner in all things multilingual

No matter which of the above interests you the most, we guarantee that your case will be considered individually and that we will provide tailor-made solutions specific for your needs. We understand how SEO for multiple locations improves a business’s performance, and are ready for a successful collaboration on international markets with you. We’re also well aware that content strategy needs to encompass different services. Apart from multilingual SEO, it’s also location-specific SEO and multilingual keyword research.

We offer services for:

Shops

B2B service providers

B2C service providers

Brand owners

Personal brands

Expert brands

Grow with Digibutsu

If you’d like to get detailed information about our services, don’t hesitate to contact us. We’re looking forward to a fruitful cooperation!