SEO activities are primarily aimed at boosting a website’s visibility, traffic, and conversion rate. What is the most basic tool for that? Well-selected keywords. Many of them. However, one of the less obvious disadvantages of optimising websites using as many keywords as possible is a phenomenon called content cannibalisation. What is cannibalisation? Cannibalisation occurs when a given website contains various…
Whether you’re running a blog, an e-commerce store, or a corporate website, gathering an international audience can open up a world of opportunities for business growth. To excel in a multiregional arena, it is essential to learn the proper use of hreflang tags – HTML attributes that contain information regarding the languages and geographical targeting of your web pages. If…
In today’s interconnected and rapidly evolving digital world, businesses are presented with unprecedented opportunities to expand their horizons across international borders. This phenomenon, which was considered a distant dream just a few decades ago, has now become a tangible reality. One of the fundamental pillars supporting this global expansion is multilingual search engine optimisation (multilingual SEO). This strategy has emerged…
