Keyword translation: Is it worth the time and effort?

Keyword translation: Is it worth the time and effort?

If you want to expand your business to foreign markets, SEO optimisation is the thing you can’t do without, unless you plan to rely solely on ad spend. And with SEO optimisation come keywords and keyphrases, necessary to achieve success. From a SEO perspective, the first logical step in keyword translation would be to conduct international keyword research – but it could also…

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The key to your customers’ hearts: Why multilingual keyword research is so vital

The key to your customers’ hearts: Why multilingual keyword research is so vital

Over the years, the Internet has proved to be the perfect place to promote your business via your own website. Sometimes, however, you want to reach more audiences in different markets. You can increase your website’s reach by adding multiple language versions, and multilingual keyword research – an essential part of the multilingual SEO strategy – is one of the…

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