SEO activities are primarily aimed at boosting a website’s visibility, traffic, and conversion rate. What is the most basic tool for that? Well-selected keywords. Many of them. However, one of the less obvious disadvantages of optimising websites using as many keywords as possible is a phenomenon called content cannibalisation. What is cannibalisation? Cannibalisation occurs when a given website contains various…
Whether you’re running a blog, an e-commerce store, or a corporate website, gathering an international audience can open up a world of opportunities for business growth. To excel in a multiregional arena, it is essential to learn the proper use of hreflang tags – HTML attributes that contain information regarding the languages and geographical targeting of your web pages. If…
Many business owners dream of a successful international expansion – but not everyone realises that to fulfil that dream one needs something more than just a brilliant sales strategy. One of the keys to foreign markets is a multilingual website which will introduce the brand to new audiences and, ideally, encourage them to avail themselves of the offered services or products.…
In today’s interconnected and rapidly evolving digital world, businesses are presented with unprecedented opportunities to expand their horizons across international borders. This phenomenon, which was considered a distant dream just a few decades ago, has now become a tangible reality. One of the fundamental pillars supporting this global expansion is multilingual search engine optimisation (multilingual SEO). This strategy has emerged…
Business owners looking to introduce their brands to foreign markets might want to consider performing international SEO – after all, e-commerce is an absolutely crucial sector and, according to research, by 2025, its rate will be even 5% higher than in 2021. Obtaining a high position in foreign search results is a complex and multi-faceted venture, and there are countless…
If you want to expand your business to foreign markets, SEO optimisation is the thing you can’t do without, unless you plan to rely solely on ad spend. And with SEO optimisation come keywords and keyphrases, necessary to achieve success. From a SEO perspective, the first logical step in keyword translation would be to conduct international keyword research – but it could also…
All right, copywriters. The game is up. Pack your bags, and please – don’t slam the door on your way out. No more writer’s blocks, no more just-one-more-day-please excuses or playing out the “tortured artist” con. AI is here to stay, and it’s going to generate pages upon pages of text with the force of a thousand suns. At least…
One of the common misconceptions about international business and expansion is that it’s perfectly enough to prepare content in English. Although it can’t be denied that English does dominate the internet, by no means is it most popular in terms of numbers or sufficient to generate the results every entrepreneur hopes for. So, what exactly is needed? A multilingual website and multilingual SEO might be the key…
Over the years, the Internet has proved to be the perfect place to promote your business via your own website. Sometimes, however, you want to reach more audiences in different markets. You can increase your website’s reach by adding multiple language versions, and multilingual keyword research – an essential part of the multilingual SEO strategy – is one of the…
