Industry
Consumer goods and e-commerce
Services
Multilingual SEO • Content localization • Keyword research • Multilingual copywriting
Challenges
A manufacturer of kitchen and bathroom accessories was looking to strengthen the visibility of its products on Amazon across four key European markets:
• France
• Germany
• Italy
• Spain
Although the products were already available on the platform, the company faced a common challenge experienced by many international brands: standing out in highly competitive marketplaces.
Following an initial review, it became clear that existing product listings were not fully optimized for Amazon’s search algorithm.
The objective was to improve product discoverability and strengthen visibility across multiple markets by combining multilingual content optimization with marketplace-focused SEO.
Our approach
Analyzing competitors and search demand
The project began with an in-depth competitor analysis.
We reviewed competing product listings to understand how leading brands positioned their products, which keywords they targeted, and how content was structured across different markets.
Using these insights, we created dedicated keyword lists for each product category and target market.
The goal was not simply to identify high-volume terms, but to understand how customers searched for products within Amazon’s ecosystem.
Building a multilingual marketplace SEO framework
Based on the keyword research, we optimized existing listings and created content for new products entering the platform.
We focused on:
- Product descriptions
- Strategic keyword placement
- Amazon backend keywords
- Market-specific terminology
- Search visibility opportunities
This approach helped ensure that product listings communicated relevance not only to potential buyers but also to Amazon’s search algorithm.
Creating content that performs locally
All content was developed by native-speaking language specialists working in the target markets.
This allowed us to create descriptions that were both:
- Optimized for marketplace visibility
- Natural and persuasive for local audiences
Rather than relying on direct translation, content was adapted to match local language usage and customer expectations in each market.
Results
The optimization project generated measurable improvements in product visibility across Amazon marketplaces.
Key outcomes included:
• 15-35% visibility growth across entire product categories
• More than 50% visibility growth for individual optimized products
• Improved discoverability across four major European markets
• A scalable framework for future marketplace expansion
Importantly, category-level growth was achieved even though not every product within those categories was included in the optimization process.
This highlighted the impact that strategic multilingual content optimization can have on overall marketplace performance.
Key takeaways
International marketplace growth requires more than product translation.
Success on platforms such as Amazon depends on understanding local search behavior, marketplace algorithms, and customer expectations across every target market.
By combining multilingual SEO, keyword research, native-language copywriting, and content localization, brands can significantly improve visibility and unlock new growth opportunities across international marketplaces.
What this project included
- Marketplace SEO strategy
- Competitor analysis
- International keyword research
- Amazon backend keyword optimization
- Content localization
- Multilingual copywriting
- Native-language content creation
- Cross-market marketplace optimization