Multilingual Keyword Research

Is your website the attention-grabbing magnet you want it to be? Tired of seeing your homepage in the back row of search results in Google? Want to grow and expand your business to foreign markets? Maybe you want to unlock the full potential of your content but don’t know how? At Digibutsu, we’ve got just the right key.

If you want to get your enterprise or product noticed by more people and rank high in the results generated by internet search engines, you’ll be needing SEO – search engine optimisation. Conducted by our specialists with the help of dedicated analytical tools, this procedure will let you fix any content gaps, pique the interest of potential customers and engage with your competition in order to sway the internet traffic your way, and with it – increase your sales.

If SEO is the mechanism to boost your website’s position, keywords are the cogs in the machine that make it run. These are the specific words and phrases that rank high in the search engines, which means they are typed most frequently by the users who try to find the elusive thing, the brand, the product, the service, that something to fulfil their desire, or just to get that bloody flat tire changed. It is necessary to perform keyword research (KWR) to discover what kind of words the users are typing away energetically over and over on their keyboards and mobile devices. This knowledge will help you enhance your content, or perhaps even finetune the range of your offer to match the clients’ and the market’s expectations.

“A rose by any other name would smell as sweet,” said Juliet to Romeo. And while that might be true, you would need to know those other names if you would like to expand your florist business to foreign markets and non-English-speaking audience. Or even attract local customers for whom English is not their native tongue. Because one thing you can be sure of: Greeks don’t type “rose” into their search engines when they’re searching for that specific flower.

Replacing a word from one language with another word from a different language mechanically and without any regard to context, cultural differences and customary language usage turns dictionaries, e.g. Google Translate, into slot machines: you might get lucky, or you might fail spectacularly and end up not improving your positioning at all (and worst case scenario, using words in your content that are off-putting or even offending to potential buyers). Even among varieties of English you can observe quite significant differences: after all, one person’s chips are another person’s fries, and so on.

That’s why we make a point and a habit of employing native speakers for the job, people who have grown up and live in a specific country, soaking up its culture and pop culture for years – they can avoid the common pitfalls and are able to find and verify the right keywords for the right market, and not just give you a list of words you might perceive as equivalents, though they are anything but that.

Our multilingual keyword research service can take many shapes and forms tailored to your needs and expectations.

Make sure that when they hit that search button they will find your products and your services. Unleash the full force of SEO with Digibutsu and climb to top positions in internet search engines.

Decide on the scale and type of service, and our dedicated team will take care of the rest.