Over the years, the Internet has proved to be the perfect place to promote your business via your own website. Sometimes, however, you want to reach more audiences in different markets. You can increase your website’s reach by adding multiple language versions, and multilingual keyword research – an essential part of the multilingual SEO strategy – is one of the…
SEO activities are primarily aimed at boosting a website’s visibility, traffic, and conversion rate. What is the most basic tool for that? Well-selected keywords. Many of them. However, one of the less obvious disadvantages of optimising websites using as many keywords as possible is a phenomenon called content cannibalisation. What is cannibalisation? Cannibalisation occurs when a given website contains various…