All right, copywriters. The game is up. Pack your bags, and please – don’t slam the door on your way out. No more writer’s blocks, no more just-one-more-day-please excuses or playing out the “tortured artist” con. AI is here to stay, and it’s going to generate pages upon pages of text with the force of a thousand suns. At least…
SEO activities are primarily aimed at boosting a website’s visibility, traffic, and conversion rate. What is the most basic tool for that? Well-selected keywords. Many of them. However, one of the less obvious disadvantages of optimising websites using as many keywords as possible is a phenomenon called content cannibalisation. What is cannibalisation? Cannibalisation occurs when a given website contains various…